Reuters exclusively reports Twitter struggles to keep its most active users engaged ahead of Musk deal


Business & Finance

Reuters exclusively reported the deterioration of Twitter’s service, days ahead of Elon Musk’s $44 billion deal to buy the social media platform. Based on internal documents, reviewed by Reuters, the report examined how Twitter has struggled to keep its most active users — and biggest driver of revenue —engaged. These users, who account for the vast majority of tweets on the service, are also increasingly less interested in news and entertainment and have shifted their attention to pornography and crypto. The findings underscore the myriad of challenges Musk will face to restructure the company. 

Article Tags

Topics of Interest: Business & Finance

Type: Reuters Best

Sectors: Business & Finance

Regions: Global

Win Types: Exclusivity

Story Types: Exclusive / Scoop

Media Types: Text

Customer Impact: Major Global Story



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